Bebo

1. These standards apply to content uploaded by Bebo's professional partners on Bebo (including Open Media and original programming). They outline the content that is prohibited on Bebo, as well as content that must be age-restricted or labelled.
2. These standards should be read alongside Bebo's other terms and policies, including those for advertising (http://skin.bebo.com/OpenMediaGuidelines.jsp) and privacy (http://skin.bebo.com/Privacy2.jsp) which remain in full effect.
3. Any Bebo partner with queries regarding these standards should contact Bebo's staff. Bebo strongly encourages partners to get in contact with Bebo BEFORE uploading content that addresses potentially upsetting or controversial subjects, in order to ensure that their content meets these standards.
4. IV.Partners are responsible for taking necessary steps for compliance. Partners will be given the opportunity to select the appropriate age-restriction and/or guidance label when uploading content.
5. Bebo will notify a partner found to be in non-compliance. Failure to comply with these standards may result in termination of the Partner's agreement with Bebo.

1. Prohibited on Bebo:
   1. Violence: Any content that contains or involves actual violence that would constitute criminal activity; detailed instruction on the use of weapons; promotion of excessively violent street fighting, assault or the use of weapons in a real world setting; depiction of human cruelty to animals; assault, rape or scenes of sexual violence; torture or mutilation of human beings, animals or fantasy characters (including animation); violence towards vulnerable or defenceless human beings; sadism.
   2. Crime: Content that may encourage or incite the commission of crime, illegal activity or lead to public disorder; that explicitly instructs or describes techniques used to commit criminal offences; that explicitly promotes or provides instruction in computer hacking or cracking.
   3. Pornographic content: Content judged to be obscene under applicable law; pornographic content including depictions of sexual acts, depictions of violent and/or illegal sexual content, and explicit and/or extensive nudity in a sexual context.
   4. Drugs and alcohol: Content that deliberately encourages under-age users to drink alcohol; or that gives instructions on how to use or take illegal drugs or abuse solvents in the absence of any educational, medicinal, artistic or news context.
   5. Hate speech and harassment: Content that explicitly encourages harassment or that constitutes bullying; that promotes or glorifies hatred, racial or religious intolerance, or promotes organizations with such views; or that explicitly promotes, encourages, glorifies or condones terrorism or terrorist activity.
   6. Gambling: Content that promotes gambling in violation of applicable law. In the United States, prohibited gambling content includes content that contains gambling products where the user has to give something of real value in order to play; that contains "play for free" gambling products that offer the chance to win a prize of real value; that explicitly directs a user to a real money gambling product where the user has to pay to play or where the user can play for free but has the chance to win a prize of real value.
   7. Suicide; self harm; eating disorders: Content that promotes, glamorises or gives instruction on suicide, attempted suicide and self-harm; that promotes or glamorises eating disordered behaviours without discussing the risks and the need for a balanced diet and exercise; that suggests that it is desirable to be underweight in an unhealthy way.
   8. Intellectual property law infringement: Content that, under applicable law, infringes any copyright, patent, trademark, trade secret, right of privacy or publicity, or any other proprietary right.


2. Age-restriction required

   Reflects content that is clearly aimed at a mature teen or adult audience; that would attract a high age-rating if it were a movie or game; or that would only appear on late night TV.

   1. 18+
      1. Violence: - Intense, frequent, graphic and realistic depictions of physical conflict, where there is a focus on blood and gore, dismemberment, injury or death.
      2. Strong language:Persistent use of strong, explicit language, particularly if used in a sexual context.
      3. Sexual content: Content that contains extensive nudity or graphic simulated sexuality.
      4. Drug use: Content which glorifies illegal drug use or solvent abuse, where the potentially negative consequences of drug-taking are not conveyed.
      5. Dangerous behaviour: Continuous and extremely dangerous behaviour, such as stunts, staged fights and extreme sports that could be harmful if imitated without expert supervision.
   2. 16+
      1. Sexual content: Content that encourages/solicits users to disclose their sexual behaviour or activities.
   3. Age determined by local laws:
      1. Tobacco: Content that explicitly glamorises tobacco smoking.
      2. Alcohol misuse: Content that glamorises excessive alcohol misuse and where there is a heavy focus on excessive drinking (where consumption of alcohol is far beyond what is considered to be moderate or responsible for an adult as part of a responsible adult life-style); content which simulates the consumption of alcohol.
   
   
   
   
3. Guidance label required

   Reflects content that is potentially harmful or upsetting to younger users; that would attract a mid-teen rating if it were a movie or game, and that would appear after the mid-evening watershed on TV.

   1. "Violence": Violent depictions of physical conflict, injury or death to human beings or animals, which are strong and realistic, provided there is not a heavy focus on pain, injury, blood or gore. (If the content does focus on pain, injury, blood or gore, the age-restricted category is more appropriate.)
   2. "Disturbing scenes": Prolonged, frequent or intense fear, intimidation, horror, or psychological terror; any content that portrays suicide, attempted suicide and self-harm as a topic (must also feature a helpline number); content that portrays eating disorders as a topic (must also feature a helpline number).
   3. "Strong language": - Frequent use of strong language.
   4. "Sexual content": Depictions of non-explicit sexual activity; explicit references to/discussion of sexual activity; partial sexual nudity.
   5. "Alcohol misuse": Content that shows alcohol misuse and/or features moderate to strong drunkenness.
   6. "Drug use": The depiction of or reference to the use of illegal drugs or solvent abuse, provided that it does not glamorise or instruct.
   7. "Explicit": Music and audio tracks that have been assigned a Parental Advisory Label by a record label and/or whose language and/or subject matter are deemed elsewhere in this document to require a guidance label or age-restriction. NB - The "explicit" guidance label should only be affixed to music/audio content. Music videos should follow the content standards as outlined elsewhere in this document.
   8. "Sponsored content": Content that contains product placement or that has otherwise been sponsored by an advertising partner.
4. Guidance label recommended:
   1. "Flashing images": Content that contains flash photography, strobe lighting or other flashing images that may cause photosensitive epilepsy.
   2. "Dangerous behaviour": Dangerous behaviour, such as stunts, staged fights and extreme sports, that could be harmful if imitated without expert supervision.


5. Other Standards:
   1. Content that has previously been rated by a recognised rating body such as MPAA, BBFC, ESRB or PEGI, should include at least one of the ratings in the description box.
   2. Clips and trailers for content rated by recognised rating bodies (such as MPAA or BBFC) should be treated according to the rating of the full content, regardless of whether the clip or trailer has been given a lower age-rating. Clip/trailers should be preceded by the MPAA front tag indicating that it is approved for all audiences. Any red-band trailer should be age-restricted in line with the content standards outlined above.
   3. Live events hosted on Bebo should feature the following text in the description box "Live webcast - content may not be suitable for all".
   4. It is prohibited to embed any hyperlink that links directly to content that would be prohibited under these Content Standards. For content that includes hyperlinks, the directly linked content must be taken into consideration when determining if an age-restriction is required.
   5. Bebo encourages content providers to stipulate how accessible content is for all audiences (including those with visual, hearing, cognitive or motor impairments).
   6. There are limited exceptions where content that would otherwise be prohibited or age-restricted is permitted if it appears in a certain context and is accompanied by a guidance label. These 'Permitted Contexts' are:
      1. Educational
      2. Medical
      3. Sports
      4. News


6. GENERAL TERMS FOR BEBO CONTENT STANDARDS
   1. Bebo has the right, but not the obligation, to remove any content that Bebo determines, in its sole discretion, does not comply with these standards, is unsuitable for the Bebo platform, or otherwise violates any provision of applicable law.
   2. Bebo reserves the right to amend these standards at any time and at our sole discretion. Changes will be posted on the Bebo site.
   3. These standards are not intended to create any third party beneficiaries.

Effective Date and Last Revision Date

This Content Standards Policy was last revised on November 4, 2008 and is effective as of December 4, 2008.